Tariffs impact on U.S. e-commerce - statistics & facts

The global trade war is shaking up e-commerce. Ever since the Trump administration announced major changes to U.S. import tariff policy in April 2025, e-commerce players globally have been caught in an unpredictable cross-border rollercoaster. For the United States, the tariffs that were proposed and implemented in 2025 have already had tangible impacts on consumers and sellers alike. Industry forecasts suggest that the U.S. e-commerce market could miss out on up to 180 billion U.S. dollars in revenue in 2025 due to tariffs.

E-commerce market value 2030 in high tariffs scenario: ****tr USD

E-commerce market value 2030 in modest tariffs scenario: ****tr USD

U.S. consumers wanting a tariff increase: **%

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Current statistics on this topic

Revenue of the e-commerce industry in the United States from 2017 to 2029 (in billion U.S. dollars)

Key Figures of E-Commerce

Revenue of the e-commerce industry in the United States 2017-2029

Leading cross-border markets for U.S. e-commerce brands in 2025

B2B E-Commerce

Leading cross-border markets for U.S. e-commerce brands 2025

Revenue share of cross-border e-commerce share in the United States from 2017 to 2025

B2C E-Commerce

Revenue share of the cross-border e-commerce market in the U.S. 2017-2025

U.S. tariff overview

Revenue of the e-commerce market in the United States by tariff scenario 2030
Revenue of the e-commerce market in the United States by tariff scenario 2030
E-commerce market value in the United States from 2017 to 2030, by tariff scenario
Average tariff rate on all imports in the U.S. 1821-2025
Average tariff rate on all imports in the U.S. 1821-2025
Average tariff rate on all imports in the United States from 1821 to 2025, with estimated rate for 2025 under Trump's imposed tariff
Tariff deals negotiated with the U.S. by select countries in 2025
Tariff deals negotiated with the U.S. by select countries in 2025
Tariff deals negotiated with the Trump administration's as of the first of August 2025
Global long-run change in real GDP from Trump's tariffs July 31, 2025, by country
Global long-run change in real GDP from Trump's tariffs July 31, 2025, by country
Global long-run change in real GDP level from Trump's tariffs through July 31, 2025, by country
Goods categories with the highest tariff risks in the U.S. 2025
Goods categories with the highest tariff risks in the U.S. 2025
Categories with the highest tariff risks in the United States in 2025, as an index
U.S. approval of Trump's tariffs 2025, by political party
U.S. approval of Trump's tariffs 2025, by political party
Share of adults who approve or disapprove of recent tariffs announced by Trump in the United States in July 2025, by political party

Impact on U.S. sellers

Impact of trade tariffs on Amazon first-party vendors in the U.S. 2025
Impact of trade tariffs on Amazon first-party vendors in the U.S. 2025
Impact of trade tariffs on Amazon first-party vendors in the United States in 2025
Response to U.S. trade tariffs in D2C e-commerce 2025
Response to U.S. trade tariffs in D2C e-commerce 2025
Measures North American D2C e-commerce brands will implement due to U.S. trade tariffs as of April 2025
Impact of tariffs on increasing product costs of D2C e-commerce brands 2025
Impact of tariffs on increasing product costs of D2C e-commerce brands 2025
Share of D2C e-commerce brands having to increase landed product costs due to tariffs in North America as of April 2025
Leading cross-border markets for U.S. e-commerce brands 2025
Leading cross-border markets for U.S. e-commerce brands 2025
Leading cross-border markets for U.S. e-commerce brands in 2025
Top concerns fulfilling locally in a foreign country among U.S. online merchants 2025
Top concerns fulfilling locally in a foreign country among U.S. online merchants 2025
Leading concerns with local order fulfillment in a foreign country among U.S. e-commerce companies in 2025

Cross-border players

Most popular online shops in the U.S. 2025
Most popular online shops in the U.S. 2025
Most popular online shops in the U.S. as of September 2025
Leading Chinese online marketplaces in the U.S. 2024
Leading Chinese online marketplaces in the U.S. 2024
Share of consumers shopping on Chinese marketplaces in the United States in 2024
Most purchased items on Chinese marketplaces in the U.S. 2024
Most purchased items on Chinese marketplaces in the U.S. 2024
Leading purchased items in Chinese marketplaces in the United States in 2024
Average effective tariff rate in the United States 2025
Average effective tariff rate in the United States 2025
Average effective tariff rates on fashion imports vs other imports in the United States in 2025
Monthly active users of Shein and Temu apps in the U.S. 2024-2025
Monthly active users of Shein and Temu apps in the U.S. 2024-2025
Monthly active users (MAUs) of Shein and Temu mobile apps in the United States from May 2024 to May 2025, by week (in millions)
Temu and Shein's de minimis shipment share in the U.S. 2023
Temu and Shein's de minimis shipment share in the U.S. 2023
Daily share of Temu and Shein's de minimis shipments to the United States as of June 2023

Consumer behavior

Consumer sentiment towards tariffs in the United States 2025
Consumer sentiment towards tariffs in the United States 2025
Consumer sentiment towards tariffs in the United States in 2025
Consumer views on trade tariffs and e-commerce in select countries 2025
Consumer views on trade tariffs and e-commerce in select countries 2025
Consumer attitudes and behaviors in relation to trade tariffs and online shopping in June 2025, in selected countries
U.S. plans to make purchases because of expected price increases due to tariffs 2025
U.S. plans to make purchases because of expected price increases due to tariffs 2025
Share of Americans who are planning to make purchases because they expect prices increases as a result of recent tariffs imposed on imported goods in the United States in July 2025
Share of European consumers who expect to change their spending due to tariffs 2025
Share of European consumers who expect to change their spending due to tariffs 2025
Share of consumers who expect to change their spending habits as a result of U.S. tariffs in selected European countries in 2025
Share of consumers delaying their purchases due to higher prices in the U.S. 2025
Share of consumers delaying their purchases due to higher prices in the U.S. 2025
Share of consumers delaying their purchases due to higher prices in the United States in 2025
Products people are likely to stock up on due to tariffs in the U.S. 2025
Products people are likely to stock up on due to tariffs in the U.S. 2025
Products people are likely to stock up on due to tariffs in the United States in May 2025
Price increases people are prepared to accept due to tariffs in the U.S. 2025
Price increases people are prepared to accept due to tariffs in the U.S. 2025
How much more consumers would be willing to spend as a result of tariffs in the United States in May 2025
Tariffs impact on Amazon Prime Days spending in the U.S. 2025
Tariffs impact on Amazon Prime Days spending in the U.S. 2025
Potential impact of higher tariffs on consumer spending during Amazon Prime Days in the United States as of May 2025

E-commerce market value 2030 in high tariffs scenario: ****tr USD

E-commerce market value 2030 in modest tariffs scenario: ****tr USD

U.S. consumers wanting a tariff increase: **%

Key figures

The most important key figures provide you with a compact summary of the topic of "Tariffs impact on U.S. e-commerce" and take you straight to the corresponding statistics.

Most popular online store
Amazon
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Detailed statistics
Most popular online shops in the U.S. 2025
Top store by net sales
Amazon.com
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Top online stores in the U.S. 2024, by e-commerce net sales
Leading impact of tariffs on Amazon sellers
Higher cost of goods
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Impact of trade tariffs on Amazon first-party vendors in the U.S. 2025

Americans shopping on Temu
**%
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Leading Chinese online marketplaces in the U.S. 2024
Leading product category for U.S. shoppers on Chinese marketplaces
Clothing
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Detailed statistics
Most purchased items on Chinese marketplaces in the U.S. 2024
Americans delaying purchases due to increased prices
****%
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Detailed statistics
Share of consumers delaying their purchases due to higher prices in the U.S. 2025