Xin Ou
Research expert covering Greater China
Social commerce in Australia - statistics & facts
As of 2022, Australia had over 21 million active social media users, with Facebook, Australia’s most popular social media network, recording over 28 million app downloads that year. Instagram, YouTube, and TikTok were also among the most popular social networks used by Australians in the 12 months to March 2023. As social media usage increases in tandem with online shopping activities, platforms such as Facebook and Instagram are becoming popular social commerce channels. More and more businesses are selling through social media and widening their online presence to grow their customer base and gain visibility. In addition, several businesses are partnering with social media influencers and increasing their influencer marketing budgets to drive e-commerce revenue and increase brand awareness and engagement.
