Global online shopper conversion rate 2024, device

Published by
Yihan Ma,
Dec 10, 2025

As of December 2024, the conversion rate on e-commerce sites was highest for tablet devices, with a rate of 2.9 percent. Desktops were ranked second. The e-commerce sector had an overall conversion rate of 2.4 percent.

Conversion rate of online shoppers worldwide as of December 2024, by device

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Release date

March 2025

Region

Worldwide

Survey time period

as of December 31st, 2024

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

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