Online shopping conversion rate by country 2025| Statista

During the third quarter of 2025, 1.6 percent of visits to e-commerce websites worldwide converted to purchases. In Switzerland, online shopper conversion rates stood at 2.5 percent.

Mobile takes over e-shopping

Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the second quarter of 2025, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

Conversion rate of online shoppers worldwide from 4th quarter 2024 to 3rd quarter 2025, by country and region

Country/region	Q4 '24	Q1 '25	Q2 '25	Q3 '25
Switzerland	2.9%	3.5%	3%	2.5%
United Kingdom	3.1%	2.4%	2.2%	2.1%
Netherlands	1.6%	2.3%	2.5%	2.1%
Germany	2.2%	2%	2.1%	1.9%
United States	2.5%	1.9%	1.9%	1.8%
Australia	2.1%	1.7%	1.7%	1.7%
Belgium	1.7%	1.6%	1.5%	1.6%
Global average	2.1%	1.7%	1.7%	1.6%
Nordics	1.9%	1.6%	1.6%	1.6%
Canada	2.3%	1.9%	1.8%	1.6%
New Zealand	1.7%	1.5%	1.4%	1.5%
France	1.5%	1.3%	1.2%	1.3%
Spain	1.7%	1.7%	1.1%	1.2%
Japan	0.9%	1.1%	1.2%	1.2%
Eastern Europe	1.3%	1.1%	1%	1.1%
Italy	1%	0.9%	0.8%	0.9%
Latin America (LAM)	0.9%	0.8%	0.9%	0.9%
Middle East and Africa (MEA)	0.8%	0.7%	0.8%	0.8%
APAC-EANZJ	0.6%	0.6%	0.8%	0.6%

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

December 2025

More information

Region

Worldwide

Survey time period

Q4 2024 to Q3 2025

Supplementary notes

Data is based on online shopping activity of more than 1.5 billion unique global shoppers from more than 67 countries.

Date of release is the date of access.

Citation formats