As of 2025, Amazon was ranked as the world’s most valuable retail brand, with a brand value of around ****billion U.S. dollars. Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Alibaba, Home Depot, and Walmart were the next most valuable retail brands in the world that year.
Brand value
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
Walmart
Walmart, formerly known as Wal-Mart Stores, Inc., is one of the most well-known and valuable brands in the world. Walmart generates revenue through retail, wholesale, membership club, and online product sales. The multinational company generated the most retail revenue in the world in 2021.
The retail category includes physical and digital distribution channels in grocery and department stores and specialists in drug, electrical, DIY and home furnishings. Amazon and Mercado Libre include retail business only.
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Kantar, & BrandZ. (January 22, 2025). Most valuable retail brands worldwide in 2025, by brand value (in million U.S. dollars) [Graph]. In Statista. Retrieved December 17, 2025, from https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/
Kantar, und BrandZ. "Most valuable retail brands worldwide in 2025, by brand value (in million U.S. dollars)." Chart. January 22, 2025. Statista. Accessed December 17, 2025. https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/
Kantar, BrandZ. (2025). Most valuable retail brands worldwide in 2025, by brand value (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 17, 2025. https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/
Kantar, and BrandZ. "Most Valuable Retail Brands Worldwide in 2025, by Brand Value (in Million U.S. Dollars)." Statista, Statista Inc., 22 Jan 2025, https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/
Kantar & BrandZ, Most valuable retail brands worldwide in 2025, by brand value (in million U.S. dollars) Statista, https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/ (last visited December 17, 2025)
Most valuable retail brands worldwide in 2025, by brand value (in million U.S. dollars) [Graph], Kantar, & BrandZ, January 22, 2025. [Online]. Available: https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/
