Electronic cigarettes (E-cigarettes) in the U.S. - statistics & facts

Revenue of the e-cigarettes industry worldwide 2018-2030

Revenue of the e-cigarettes industry worldwide from 2018 to 2030 (in billion U.S. dollars)

ARPU in the e-cigarettes segment worldwide 2018-2030

ARPU in the e-cigarettes segment worldwide from 2018 to 2030 (in U.S. dollars)

E-cigarette market breakdown worldwide 2022, by brand

Distribution of the e-cigarette market worldwide in 2022, by brand

E-cigarette smokers in selected countries worldwide 2024

Share of e-cigarette smokers in 56 countries & territories worldwide, as of February 2024

Revenue of the e-cigarettes industry in the United States 2018-2030

Revenue of the e-cigarettes industry in the United States from 2018 to 2030 (in billion U.S. dollars)

Revenue growth of e-cigarettes in the United States 2019-2030

Revenue growth of e-cigarettes in the United States from 2019 to 2030

ARPU in the e-cigarettes segment in the United States 2018-2030

ARPU in the e-cigarettes segment in the United States from 2018 to 2030 (in U.S. dollars)

U.S. e-cigarettes wholesale volume change in 2023, by segment and channel

Change in wholesale shipments of e-cigarettes in the United States in 2023, by segment and channel

Share of U.S. high school students who used tobacco products 2024, by product

Percentage of high school students in the U.S. who used tobacco products in the past 30 days as of 2024, by product

E-cigarette market share in the United States in 2023, by brand

Dollar share of e-cigarette sales in the United States in 2023, by brand

Dollar sales of leading brands of e-cigarettes in the U.S. 2023

Electronic cigarettes (e-cigarettes) dollars sales in the United States (U.S.) in 2023, by brand (in million U.S. dollars)

Philip Morris International's smoke-free products revenue 2019-2023

Global revenue of Philip Morris International's IQOS and other smoke-free products from 2019 to 2023 (in million U.S. dollars)

New categories revenue of British American Tobacco 2019-2024

Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2024 (in million U.S. dollars)

JUUL funding 2015-2023

Money raised through funding rounds by Juul Labs from 2015 to 2023 (in million U.S. dollars)

Generational breakdown of e-cigarettes and vape pens use in the U.S. 2024

Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation

United States: e-cigarette users by age 2021

Electronic cigarette users in the United States, by age

E-cigarettes: usage share of U.S. high school students 2011-2023

Percentage of U.S. high school students using electronic cigarettes (e-cigarettes) from 2011 to 2023*

E-cigarettes: usage share of U.S. middle school students 2011-2023

Percentage of U.S. middle school students using electronic cigarettes (e-cigarettes) from 2011 to 2023*

Most popular e-cigarette brand among teenagers in the U.S. 2023

During the past 30 days, what brand of e-cigarettes did you usually use?

Most popular e-cigarette flavors among teenagers in the U.S. 2023

Most popular disposable e-cigarette flavors among teenagers in the United States in 2023